Animus Agency · 2025 · Marketing & Social Media Strategist, Senior Account Manager
An agency role on both sides: account management and strategy for clients across pharma, tech, education, food and beauty, plus video concepts, scripts and the agency’s own website copy.
Agency pitch to clients
A campaign offer Animus pitched to companies for their National Day, built around the theme «عزنا بطبعنا»: creative concepts, content direction, visual identity adaptations and social activations rooted in national pride.
From vision to brand
A full marketing strategy covering positioning, campaign concepts and content direction, with localized, bilingual storytelling to build awareness and trust.
Brand communication video
Developed and scripted a communication video telling EVA's values, achievements and transformation journey, with clear messaging tied to its visual identity.
3-month brand strategy
A pre-branding and branding plan: content direction, visual tone, messaging and an engagement plan to position the brand for the long term.
Strategic branding
A 3-month plan to give a streaming app a modern identity on social: content pillars, visual direction and a full posting calendar.
Rebranding strategy
Reintroducing TIEC as a modern, tech-driven brand: a refreshed identity, one brand voice, and a posting plan to reach startups and innovators.
Seasonal campaign
An International Coffee Day campaign: storytelling around specialty coffee, platform content and a limited-time offer to turn the moment into sales.
Ula Education · Seamless 2025
A 3D storytelling concept turning the app's mission into a short film about students and parents.
L'Oréal · Event in Italy
Teaser content and visual direction for an exclusive event, setting a premium tone before invitees arrived.
Plan International · Advocacy
An Arabic script on girls' protection in Upper Egypt, blending personal stories and community voices to drive change.
The agency’s own site, written with a tone as energetic as its work.
