MG. Marsoum Developments
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Current role

Marsoum Developments: brand, launch and community

A real estate developer with mixed-use projects in Alexandria (Smouha Gate) and West Cairo (Central Gate). My role sits between the agency, sales and in-house design. I keep the brand consistent, run events and materials end to end, and wrote the strategy for the Cairo launch and for a new CSR brand.

Role
Marketing Specialist
When
May 2026 – now
Projects
Smouha Gate · Central Gate
Promise
نرسم حياة · Shaping Life

What I own, day to day

  • Agency lead. Daily follow-up with Acadio: files, timelines and budgets, plus a quality review of every design, copy and video.
  • The link between teams. Sales, finance, customer service, IT and operations: requests routed and followed through to delivery.
  • In-house design. Brochures, flyers, flags, ID and business cards, branded cups and signage, from idea to print-ready.
  • Events. Planning, coverage, materials and posting, start to finish.
  • Brand guardian. The reference for colors, fonts and themes across every project and partner, with a full marketing and PR archive.
  • Beyond marketing. Drafted 28 overseas sales contracts and followed each one through to the client.
Printed brand materials designed in-house: business cards, ID cards, flags and cups
Print and brand materials I designed in-house.

Key moment

A 3-day client check-in event, with zero errors

I was the only marketing owner of the Smouha Gate check-in, and the content, filming and framing were all mine:

  • Wrote the on-camera scripts for the board chairmen and the Head of the Commercial Sector
  • Directed the photographers and planned every frame
  • Filmed real clients sharing their own experience of the project
  • Briefed and reviewed the agency's designs and videos, and coordinated with sales and the board

The result: full coverage on every platform.

The board speaks

Mr. Ayman Embaby
Founder & Board Director
Eng. Sayed Saber
Founder & Executive Board Director

Real clients

Real estate · Construction

Construction content: Smouha Gate on site Construction films and a hard-sales series shot on the building site, scripted and directed by me. Construction film frame from Smouha Gate site See the construction content →

Print design

The Smouha Gate brochure

36 pages I owned end to end, from writing and design to print, and now the sales team’s main tool with clients. It covers the brand story, the project, the location map, facilities, the key plan and a layout for every building, all in the warm, engraved Marsoum style.

Brochure cover: Smouha Gate, City Living Experience Brochure page about Smouha Gate with courtyard render Brochure location page with travel times Brochure facilities page Brochure key plan of all buildings Brochure building A floor layout

From my quarterly report to management

Brand performance, May – July 2026

Tracked and analyzed across paid and organic, month by month.

10M

views on Facebook and Instagram
6.6M + 3.4M

75K

engagements
+10.8% on the previous period

+23.5%

Facebook followers
18.9K total

924K

views on the top Facebook post

The insight I reported: Reels drove 55% of engagement and almost all new Facebook followers, and in July organic views jumped over 600% even with less paid support. That pointed the next plan toward video-led organic content.

Strategy

Taking a trusted Alexandria brand to Cairo

A next-quarter plan for launching Central Gate: market research, a SWOT split by city, STP, the 4 Ps and a three-phase rollout. Alexandria already trusts the name. In Cairo it competes with about 12 projects, so the plan targets value-driven investors and leans on events and PR to build trust fast.

“Marsoum doesn't just sell units. It shapes life, while offering the smartest way to protect your money and invest in your future.”
  1. Aug · Teaser“From Alex to West Cairo” billboards
  2. Sep · LaunchEvent, full reveal, paid push
  3. Oct · Check-inLead generation, first review
Tactics slide showing the From Alex to West Cairo billboard teaser
The agency’s billboard teaser, which I followed through execution, earned coverage in Identity Magazine and Scoop Empire.

Looking ahead

A proposed in-house marketing team

Five roles with clear ownership, built over 4–6 months, to work alongside the agency.

Marketing Manager Marketing Specialist Media Buyer Graphic Designer Video Editor