The brands I ran · 1 of 3
An Arabic all-in-one management app (tasks, attendance, HR, KPIs and meetings) sold to decision-makers in Saudi Arabia and Egypt. I planned it month by month, wrote the copy in Saudi dialect, and briefed every post, video and page, so each month's campaign picked up where the last one ended.
Phase 1 · Get noticed
Phase 2 · Build the habit
Phase 3 · Prove it, then switch
From my monthly report to the CEO
One full month into my plans. Facebook and LinkedIn growth was fully organic.
+148%
Facebook reach
7.8K views, +103%
+106%
LinkedIn new followers
5.2K impressions, +80%
17.7K
Instagram views
228 new followers
+89%
TikTok audience reached
1.8K people
Pipeline, same month
from social, search, referrals and Techne Summit · meetings include follow-ups with earlier leads
9
monthly campaigns
105
posts planned, written and briefed
6
videos, idea to delivery
1
full website, written in Arabic
Running in parallel
HR, workflow automation, KPIs and strategic planning, introduced one module a month, with a funnel aimed at qualified leads and demos from companies of 50+ employees. Tracked on engagement rate, qualified leads and cost per lead.
Script series
Time, online meetings, HR and reporting, each told as problem then result, and all closing on the same line:
لأن النظام مش رفاهية… هو سر كل إنجاز حقيقي
Event campaign
Before, during and after the summit: a special offer for attendees (10 users free for a year), live coverage from the booth, and the press coverage that followed.
Investor story
Reworked the 32-slide deck into a sharper investor story: the problem, the all-in-one answer, market size, traction, business model and team.
For every video I came up with the idea, wrote the script and the frame-by-frame storyboard, then followed production through revisions to final delivery.
Website content
Home, about, six feature pages, pricing, FAQ and contact, written for business owners and executives.
نظّم شغل فريقك… وخلّي المتابعة أسهل والنتائج أوضح