New brand, built from scratch

Marsoum Community

Marsoum's CSR brand. I wrote the strategy and built the identity: logo, palette and brand book. It carries the parent brand's spirit while standing apart. The aim is for Marsoum to read as a community-driven developer, not a transactional one, so trust builds and sales follow.

Vision

Make Marsoum synonymous with communities that thrive, not just spaces that are built.

Audience & journey

Four personas and two funnels: residents who join in, and future buyers for whom community care lowers the risk of their biggest purchase.

Launch campaign

«من هنا بدأت حكاية مرسوم»: four real stories (a hospital partnership, a beach sponsorship, a Quran competition, an employee fun day) told over an 8-week sequence.

Measured on

Reach and follower growth, engagement and returning participants, unpaid mentions and sales-team feedback.

Marsoum’s visit to the hospital, built around the theme «نرسم حياة». I owned the whole day: preparations, the theme, the scripts and the filming.