Case study

Mega Trust Group: from a company to a holding

Mega Trust was becoming a group: one parent behind tech, consumer and community brands. The account still spoke like a single company. I wrote the new branding strategy and content plan to make the group, and every brand under it, read as one ecosystem. This is the plan as I delivered it before moving on in May 2026.

The brief I set

1. 1Awareness: position Mega Trust as the holding behind a group of growing businesses.
2. 2Corporate identity: a strong, credible image as a trusted business group.
3. 3Market trust: reliable and strategic in the eyes of the market.
4. 4Lift the subsidiaries: more visibility and credibility for every company in the group.
5. 5Partnerships: an attractive group to partner and collaborate with.

MEGA TRUST GROUP

Content pillars

• Group identity: who we are, vision, values
• Our companies: the brands under the group
• Leadership & vision: how we build strong companies
• Business impact: successes, partnerships, growth

One message, four channels

• LinkedIn: business insights, leadership, success stories
• Facebook & Instagram: education, awareness, success stories
• Website: blogs and news
• TikTok: events and Happy Tuesday

The planned launch sequence

A reset of the profile, then posts in an order that introduces the group from the top down: leader, vision, brands, values.

Each letter of the name stands for a company value, with its own run of posts (the idea, then the letter, then the team living it). The series is published from the last letter back to the first, so the finished grid spells the name.